Loyalty

Premierline Direct

Premierline Direct provides business insurance to the SME market and covers a wide range of professions from shops and offices, to manufacturers and publicans and have recently launched in partnership with LogBuy ‘Premierline Direct Benefits’, a new online benefits scheme developed to offer additional value to Premierline Directs’ 20,000 UK business customers.

Premierline Direct, a subsidiary of Allianz Insurance plc chose to develop their benefits solution with outsourcing partner LogBuy, the leading B2B benefits provider in the SME market who provide their benefits solution to over 100,000 businesses in the UK alone.

The programme will provide its customers with an extensive choice of discounts and deals on a series of business and leisure benefits; offering potentially huge savings for their business, as well as their employees.

LogBuy’s key involvement spans throughout the loyalty programme:

• Liaising with the Premierline Direct team to develop the concept
• Negotiation and development of deals and content of a growing range of supplier products and services
• Development and maintenance of the website
• The creation and management of all monthly member communications
• Ongoing Account Management & Reporting Analysis

Katie Aston, Marketing Director for Premierline Direct comments:"The Premierline Direct Benefits Programme is about adding real value to our existing proposition by giving our customers access to offers which are relevant to their needs as an SME. We were keen to develop a solution that enhanced our core proposition, but which was also appropriate for all our customers, whatever their business. The solution that LogBuy has developed for us, clearly met our objectives."